Feel the quiet in Vimmerby.

Feel the quiet in Vimmerby.<br />

Find your favourite place

With full service at hotels, the personal atmosphere of a guesthouse or B&B, cosy cottage with neighbours of all ages, among the animals on a farm or the freedom among tents and caravans on a campsite, there is something for everyone. Find the wide range of accommodation for one, two, three days or weeks.


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Private houses and apartments.


Camping, hotels and cabins.

Foto Nils-Erik Pettersson

<br />Nils-Erik Pettersson
<br />Astrid Lindgrens Näs
<br />Ricard Estay
<br />Astrid Lindgrens Näs
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<br />Studio Ghibli
<br />Norsteds Förlag

Astrid Lindgren - ever popular

What is it that makes Astrid Lindgren ever popular? The simple answer is of course – her books and films! This year, for example, Pippi Longstocking celebrates seventy years, and we are of course celebrating that. Japan's biggest TV channel is rolling out a new animated manga version of Ronja the Robber's Daughter, and here in Sweden a brand new book of previously unpublished texts by Astrid Lindgren is coming out. Read this interesting article about Astrid Lindgren on our homepage.

The books, stories and films live on and continue to attract new readers and viewers – quite simply because they are so good.But there is more to Astrid Lindgren. It has to do with her as a person, her life story and her clear stand on a range of issues.

This summer, the exhibition ‘Hela världen brinner!’ (The whole world is on fire) opens at Astrid Lindgren’s Näs in Vimmerby, the place where Astrid was born and grew up. The exhibition is based on Astrid Lindgren’s war diaries and the Second World War in Sweden and poses the question: who dares to take a stand today as Astrid did then?

At the end of last year, a new big biography was published about Astrid Lindgren, first in Denmark and then in Sweden, and this year also in Norway and Germany. The author Jens Andersen writes about Astrid’s life, her anguish and difficulties as well as joyful subjects and the bases of her fantastic storytelling. 

In the end, it is Astrid Lindgren the person that we meet, also in her own books. And the way she sees the world, people and nature has had a greater impact on our time and society than we may realise. 

Astrid was a spirited woman who fought for the rights of children and animals, for nature, culture and reading, for justice and peace and for non-violence. Astrid is still admired and loved for that. That is of course why she has her portrait on the new 20 krona note, the most common and child-friendly of all the notes! The note will be released in October this year.

A few months before, on Friday 8 May, seventy years after the end of the Second World War, a new book by Astrid Lindgren will be published: Krigsdagböcker 1939-1945 (War diaries 1939-1945). It is a unique event. In the diaries, which have not been published before, Astrid describes her everyday life in Stockholm, what is happening in the world and Sweden’s part in the war. It is a very personal portrayal of how dramatic world events affect us all, and the texts are filled with sorrow and horror. The diaries give a warm and vivid insight into Astrid Lindgren’s life in the years before she broke through as a world-famous author.

Moreover, many have probably noticed that the Astrid year started already last year. Over the Christmas and New Year holiday, Sveriges Television (the Swedish public service broadcaster, SVT) aired its big documentary venture ‘Astrid’ in three hour-long instalments at peak viewing time, but there had in fact been an exclusive sneak preview of the film in Vimmerby already before Lucia Day (13 December). 

“It seemed only natural that the Vimmerby inhabitants should be the first to see it. Everything did, after all, start in Vimmerby. And the old film from Vimmerby in 1920 plays an important role in my documentary,” says the film’s producer Kristina Lindström at SVT.

Further films, in cinema format, are on the way. The script is ready and waiting for the big film The Brothers Lionheart, which is planned for this year. Planning is also under way for a Danish feature film that is said to be about Astrid Lindgren as a young woman.

And so it continues – Astrid Lindgren is ever popular, and Astrid and her stories are forever in our hearts.

Text: Kjell Åke Hansson, VD Astrid Lindgrens Näs (2015)Kjell Åke Hansson

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Foto Astrid Lindgrens Näs

<br />Astrid Lindgrens Näs
<br />Sabina Sakari
<br />Astrid Lindgrens Näs
<br />Astrid Lindgrens Näs
<br />Annelie Karlsson

Gardens for work and pleasure – to visit and admire

People have always had gardens, usually for work but sometimes just for pleasure. And, not least, as a status symbol, a way to show off power and wealth.

Europe’s rulers created magnificent gardens with avenues, fountains and enormous plantations to impress their contemporaries. The French Versailles is unthinkable without its magnificent park as are Sanssouci in Potsdam without its imposing terrace and the Dutch Het Loo without its kilometre-long hedges.

In Sweden, we have been a little more modest. For us, the garden has been a place of work and purpose, cultivation and harvests, maybe because it started out as a cabbage patch for the kitchen with cabbage and beans and the odd herb.

At the turn of the last century, allotments came to the towns to give people somewhere to grow their potatoes and plant fruit trees. The idea behind allotments came from Germany and Denmark but quickly caught on in Sweden. In the towns, allotments were annexed and, quite simply, planted for people’s survival. Today, the allotment areas are small oases in the centres of towns, perfect for walks and inspiring for those who want new ideas for their own garden or balcony.

In time, gardens have come to be expected. When the first council estates were built, fruit trees and berry bushes were of course included. And in the 60s when the welfare state began to become established and people had more holiday, the Sunday excursions went to Norrviken’s gardens in Båstad and the flower garden in Blekinge’s Eringsboda.

In Helsingborg, King Gustav VI Adolf, together with his first wife, the English Crown Princess Margaret, put Sofiero on the map thanks to its designed flower borders and rhododendron plantations, and in the 90s a garden party started there that attracted many followers.

Today, the towns and cities in Sweden compete to redesign their old parks, maybe thanks to Enköping, which was the first, attracting the Dutch Piet Oudolf to create beautiful perennial plantations in the centre of the town. Enköping has become world-famous and has gained followers, including Sölvesborg and Skärholmen. Thanks to its year as Culture Capital, Umeå has a new park designed by the city’s son, Ulf Nordfjell. Gardens make a difference and have come to be expected.

Today, an increasing number of private individuals also open their own gardens. Every other year, the event A Thousand Gardens is held when all kinds of gardens are shown in a single day, and many other events around Sweden inspire us to show our own green worlds – to create desire and give inspiration. “This is how I do it, welcome in and have a look!” When A Thousand Gardens was last organised, almost 700 gardens opened. Skåne and Småland are the provinces with most open private gardens.

It is of course particularly nice when there are new public gardens that want to be on show. In summer 2014, Karin and Carl Larsson’s garden in Sundborn in Dalarna opened in a new guise. The garden has been recreated as it was 100 years ago with plants typical of the time. In June the same summer, the then Minister for Culture opened Astrid Lindgren’s Näs, a new open garden with space for culture and debate, seriousness and humour. The garden is an important part of our cultural heritage and emphasises the history and people. Gardens are important and involve everyone. As a tourist, you should be able to go anywhere in our long country and there should always be a garden to visit. Maybe a private one or an allotment area, a town or city park, a churchyard, a collection of trees or just a small green patch to sit on and enjoy the scents of the flowers.

Gardens have become a popular movement and a sort of general education. Through others, we learn more about our own green places on earth. That the garden is a place of relaxation and tranquillity is nothing new, but that there are now so many places to enjoy them is fantastic. And that the number continues to grow is even better, for the sake of people and the environment.


Text: Gunnel Carlson

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Discover Vimmerby by bike

Do you like to exercise? Would you like to explore new parts of our surroundings? Are you interested in enjoying more of the nature in Småland?
If so, we would like to encourage you to experience Vimmerby by bike. Vimmerby is a beautiful treasure if you are that person who likes to explore new things from the saddle of your bike.

The scenery of Vimmerby offers a lot of things that are characteristic for Småland. You will pass deep forests and pasturelands and go on snaky roads past lakes and red houses. You will also notice that the landscape is partly hilly which will break your sweat and make your leg muscles hurt on your conquest to climb some of the hills. You will then get your reward when you reach the top and can just relax and roll through the beautiful scenery.

The roads are many and both the destination and distance are up to you. During the summer season there are also several opportunities to make a pit stop at one of the cafés, bathing places, sights or attractions in the area. In other words, there are a lot of reasons why you should experience Vimmerby by bike.

Together with Sweden by Bike we have created a couple of charming routs we believe are worth exploring. You will find these on the map linked below together with information about what is worth seeing and experiencing along the way. You will also find examples of bike rentals and two of the hotels that offer packages for bikers.

We wish you a nice tour in Astrid Lindgrens Vimmerby, and remember that we are always here for you if you have any questions.


Here is a link where you find our suggested routs!

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Take a walk in Astrid Lindgrens Vimmerby

Download the walking app “Astrid Lindgrens Vimmerby” and experience the streets and stories of Vimmerby in a whole new way!

The walk “Astrid Lindgrens footsteps” takes you to places that has been important and inspired Astrid Lindgren in her writing. The app will lead you through the city of Vimmerby and towards the childhood home Näs. Along the way you will make a few stops in Astrid Lindgrens life story whilst enjoying old photos, illustrations and at some stops, the author’s own voice.

In the “Culture and History” tour you will deep dive into the history of Vimmerby and take part of exciting stories about places and persons in the city. You can view historical photos and hear the genuine Vimmerby dialect!


Big thank you to Saltkråkan AB, Sparbanksstiftelsen in Vimmerby, Tillväxtverket, Regionförbundet in Kalmar län, Astrid Lindgrens Näs, Stadsmuseet Näktergalen and the members of Vimmerby Turism for helping us make this possible.


The walking app is available in English for both iPhone and Android and is completely free of charge.

Download for iPhone

Download for Android

Or search “Astrid Lindgrens Vimmerby”


Enjoy a nice walk in Astrid Lindgrens Vimmerby!


Swimming in Nossen

Swimming in Nossen<br />

Let's go swimming!

Around Vimmerby you’re never far from a refreshing dip in a lake. Choose from established swimming places like Nossen and Krön, a small sandy beach or ’your very own’ lake for a relaxing dip and a quiet moment. There are hundreds to choose from!


Swimming lakes:
1. Anen
2. Dammen i Gullringen
3. Dammen i Storebro
4. Gissen
5. Gränssjön
6. Holmsjön
7. Krönbaden
8. Nossenbadet
9. Solnen
10. Stjärnevik
11. Spilhammar
12. Brosjön


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Antique and retro

Antique and retro<br />

Antique, retro and flea markets!

Antique furniture, retro features and unique items. There are treasures for all corners of the home. It is said that someone's junk is someone else's treasure, and the amazing community among all the flea, antique and curiosa stores attracts something extra for those who are searching for treasures or those who are just curious.

Take a tour of the city's stores and find your favorites, several of the shops are open all year round while others are open during the summer months. With a beautiful mix of clothes and furniture, household items and books, old and new, everyone can find something during a flea market round in Vimmerby.


Click here to find Vimmerby's flea markets and antique shops!


Norra Kvill National Park

Norra Kvill National Park<br />

Discover the forest

Vimmerby has more than 170 kilometer of hiking trails and walks through forest and fields. Broader footpaths together with winding tracks and steep slopes mean that a day in the forest offers something for everyone. Bring a picnic basket or containers to collect blueberries, or why not make the experience a multi-day trip and bring the tent?

Sevedeleden is the longest trail in the municipality, at 50 km, plus side trails of 18 and 35 km respectively. The trail runs through forests, across meadows and past interesting woodland sights. Along the trail you will also encounter several historical locations and interesting natural phenomena.

Brantestad nature trail takes you on a 9.9 km long hike through fields and forested land; a walk that gives you the opportunity to discover ancient monuments, beautiful vegetation filled with a variation of plants and to stop for a picnic at one of the beautiful rest areas. 

Djursdalarundan takes hikers on a 7 kilometer circular trail with stops to admire both natural phenomena and exciting cultural history. The perfect trail for the happy and cultured hiker.

Norra Kvill National Park offers mystery and magic in the wonderful Småland forest, with two circular trails of 2.5 and 4 kilometer. The tough hike has its own rewards, which you dis-cover in the calm surroundings of Lake Igdölen or the view from Idhöjden viewpoint.  

Ingebo Hagar’s four hiking trails, from 1.2-4.2 kilometer, offer a chance to experience the Småland forests with both short and longer walks through beautiful mixed forest. 

In Lidhem, you can find nature in all its glory. The beautiful trails are between 3 and 5 kilometer long and take you through the forest, and, depending on the season, along paths where you can pick blueberries and wild strawberries beside Lake Gersjön. If you would like to try out a longer hike in the forest, you can find maps with circular trails up to 10 km long at Lidhem Lanthotell.

The 4 km of the Smé-åna trail is a journey through the history of Gullringen, from the mill pond and the highest waterfall in the area, where you might encounter white-throated dippers and otters, to the former power station and past the grotto in Skomakarberget (Cobbler Hill), to end with a section of the old historical Royal Way. 


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Information for your hiking adventure:


Brantestad Naturrunda


Norra Kvill National park

Ingebo Hagar





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