Vimmerby is located in Småland, among sparkling lakes, fairy-tale forests, rolling meadows, red barns and winding dirt roads. The Småland idyll filled with stories, adventures and experiences.

Kiss a five-hundred-kilogram moose in Småland's finest moose park, admire one of the world's most complete collection of motocross bikes, take a horse and carriage ride through the cultural landscape and enjoy the forest and land. Step into the stories, sneak around the gardens Astrid Lindgren once played in, visit the films' Katthult and Bullerbyn or take part in some of the other fantastic activities around.

Relax by staying in a full-service hotel, the family atmosphere of a guest house and B&B, the cozy cabin with neighbors of all ages, among animals on a farm or the freedom of tents and caravans on a campsite, there is something for everyone.